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Posts Tagged ‘value proposition’

Branding Lessons: UPS Brand and Usability

by Mikal Lewis, 10:20 am on January 13, 2010 | 0 Comments

I always wondered why UPS makes me choose from a drop down what country I’m from the very first time I visit their website. I’ve never used proxies, so it baffled me why in 2010 they still haven’t implemented the simplest reverse IP lookup technology. Before I was able to click the drop down. UPS [...]

Mission, Vision, and Positioning Statements – Make Mantras

by Mikal Lewis, 3:16 pm on November 19, 2009 | 4 Comments

Mission, Vision, and Positioning Statements oh my! Whats the difference among them? Well it depends on who you ask. Wikipedia, the go to source for known unknowns states: A Mission statement tells you the fundamental purpose of the organization. It defines the customer and the critical processes. It informs you of the desired level of [...]