How to Deliciously Use Social Bookmarking to Fuel Your Social Media Growth

As we build our software house the social media way- we’ve been engaged with our community across the web. For example, if you follow us on Facebook you’ll see we tend to post articles and commentary at once daily. Twitter we do so multiple times a day. Like many businesses, time is no luxury; so we’re using a couple of ‘tricks to get the most out of community outreach.

Social Bookmarking

One ‘trick’ that has proven particularly effective is the use of the social bookmarking tool delicious. For those unfamiliar with social bookmarking, delicious is essentially a popular tool that allows people across the web to collaboratively ‘bookmark’ or favorite content for later reference, usually you’ll add a tag such as socialmedia to make it easier to search or find the bookmark later. With Qworky, Our entire team cultivates the web for great content which we then share with our community through Facebook, Twitter and our blog.

To do so we simply tag bookmarked websites ‘qworky’ or bookmark through our Qworky account. Next our community team members check delicious for interesting content when to tweet or post about each day. For example today, Qworky’s Facebook status came from an earlier delicious bookmark.

How to Get Your Team Deliciously Up and Running

• Ask your team to setup personal delicious accounts, or create a shared delicious account and distribute the password to your team.
• Next you’ll want everyone to install the bookmarklets (short cut tools for adding bookmarks to delicious)
• When the team comes across interesting content on the web, have them bookmark it using delicious. Either while logged into the shared account or using a shared ‘tag’ in our case “Qworky”. At this point you’ll want to provide your team with some guidance as to what type of content they are looking for and bookmarking.
• When you or other members of your team are scouring the web for content for your various social media audiences- ensure they check the shared delicious tag or account as a regular source of content.

Qworky’s Step by Step Directions (read more)

Submitted by: Mikal

Go to delicious.com

Login info here: [this is where you provide info about where to find the shared login information]

Install Bookmarks: http://delicious.com/help/bookmarklets

Start tagging the web.

Here are some ideas: Articles about Meetings, Articles about Productivity Tips, Articles about improving social media, Articles giving advice to small businesses, Articles about startup life, and product development.

Social Media Team: Twitter + Facebook channels should look at this delicious feed: http://delicious.com/qworky as a rich source for content to tweet.

Ask: Everyone install the bookmarklet; and tag a few articles each week.

How Delicious Works: when you enter a tag each tag is separated by a space. So compounded tags like “meeting ideas” would be written meeting ideas see an example screen shot in the image below.

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