Qworky Asks: What Compels You To Recommend?
Recommendations play a key role in product, industry, and company growth.
In fact, the net-promoter score — one of the most widely used business metrics — is simply a measurement of the percentage of your customers that are very likely to recommend your product vs. the percentage that are indifferent or unlikely to recommend your product.
Across industries, the top-ranking question as an indicator of profitable growth across industries is
- How likely is it that you would recommend [company X] to a friend or colleague?
Very powerful.
So with that we have two questions for you the experts- our advisors and our community. Lets use this blog thread to kick off a discussion on ‘what compels you to recommend?’ Specifically:
- What makes you willing to recommend a product to people in your personal or social network? What could compel you to recommend Qworky?
- What makes you willing to recommend a company to colleagues and investors within the investment community? What would you look for in order to recommend Qworky?
Looking forward to your thoughts!
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Great questions …
In general I’m willing to recommend a product to friends and colleagues if I think it might help them — and that they’ll be able to try it out and see if they get value without spending a lot of time. Products in early stages aren’t necessarily right for everybody; at least initially, I want to understand where the sweet spot is, and will think of a few connections who I think are most likely to benefit to try it out. A lot depends on their experience as to whether or not I recommend it more broadly.
“Compel” is a much higher bar. To get to that level, I’d have to feel like people were really missing out by not using a product.
Of course with Qworky I’m a little biased … still, I plan to mentally apply pretty much the same standards. Excelt that I would UNRESEVEREDLY recommend it to investors
jon
I recommend products when they are delightful to use, not too widely known, and offer a significant advantage over the old way of doing things. Google image search, email to SMS, and DimDim come to mind.
When recommending a company, I think the space has to be very large (TAM), the team is top notch, and execution is the only thing standing in the way of sales.
Kelly
Doesn’t matter if it’s a person, a service or a product. Anything I recommend (or you) is a reflection of myself (or yourself). So if I recommend something, and the person hates it, they will really think “Steven has bad judgment or is a fool, etc.” If they love it, they will really think the opposite. Suppose I recommend a restaurant to you and it makes you remember fondly the last time you toured a sewer. Sure, you won’t go back there, but what’s the chance you’ll trust any recommendation from me again? The point is that recommendations are personal and are perceived as such. So to recommend something, I’ve got to believe it’s a cut above whatever else is out there; that it really has value and isn’t a scam or a me-too product. That’s as true whether it Qworky, an attorney, a doctor, a restaurant or a national park. Those parsimonious with recommendations are valued more highly than those who can’t stop recommending everything in site.
The reasons why I recommend vary depending on what I’m recommending. Music, movies, and art? I (along with more people than will admit) probably recommend an album, movie, or artist to have my name attached to it. If it’s cool and more importantly, if I think my recommendation will reflect positively back upon me, then I will recommend.
For the less estoteric, more tangible product categories that have cool specs, then I’m recommending because a) I think the product is great or b) it gives me a chance to show off knowledge.
Or, if you’re someone I care about particularly, then I’ll probably recommend something that I actually like or value…