Comments on: Mission, Vision, and Positioning Statements – Make Mantras

By: Video: Qworky Discusses Mission, Vision and Positioning Statements « Qworky Company « Qworky – Meetings Web Application

Mon, 19 Apr 2010 23:11:03 +0000

[...] Mission, Vision, and Positioning Statements – Make Mantras: Mission, Vision, and Positioning Statements oh my! Whats the difference among them? Well it depends on who you ask. … [...]

By: Meetings that Don’t Suck | smallbusinessaccelerator.com

Meetings that Don’t Suck | smallbusinessaccelerator.com — Mon, 19 Apr 2010 04:51:34 +0000

[...] Mikal was one of the top finalist in the Northwest Entrepreneur Network’s First Look Forum, nwen.org ,and today he shares some insights on business and how a clear mission statement can help your business grow. To see more info on his thoughts on Mission, Vision and Positioning statements take a look at his blog at qworky.com. [...]

By: Branding Lessons: UPS Brand and Usability « Qworky – Better Meetings for Working Groups

Wed, 13 Jan 2010 17:34:17 +0000

[...] for small businesses: Defining your brand characteristics, and brand positioning is vital to articulating a clear brand [...]

By: jon

jon — Fri, 20 Nov 2009 18:56:12 +0000

great discussion, Mikal. it’s now much clearer to me how a mission statement, vision, and positioning fit together.

I put a much higher priority on articulating a mission statement and vision. As a strategist, a mission and vision (along with values) are vital. It’s also crucial from a cultural perspective. At my previous startup Intrinsa, we spent time up front discussing our mission, vision, and values — and it paid off hugely, beginning with the recruiting process.

I have a belief that if your mission, vision, etc. can’t be remembered then it is probably not the guiding principle driving your business.

Agreed. But I don’t think this — or the fact that a lot of missions statements come out badly — is an argument against doing them.

A mantra’s important too, and I see it as complementary. It may well make sense to lead with the mantra … still, I hope that if we go that path we follow it fairly quickly with work on our mission, vision, and values.